Vitality Science
Vitality Science
Vitality Science is a company focused on promoting health and wellness through natural, science-backed products. They specialize in creating high-quality supplements designed to enhance vitality, improve well-being, and support overall health. By using research-driven formulations, Vitality Science aims to provide effective solutions for those seeking to live a healthier, more balanced life.
- Category
- Full-Service Branding, Development & SEO Growth Strategy
- Start Date
- 17 July 2024
- Client
- Vitality Science
- Handover
- 11 March 2025
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Before
Desktop Design Weaknesses
The Vitality Science website feels cluttered and difficult to navigate due to inconsistent typography and a harsh color scheme that can be overwhelming. The navigation is unclear, making it challenging for users to find important information, and the site isn’t fully optimized for mobile devices, leading to a subpar mobile experience. Additionally, large blocks of text make it harder for users to quickly scan content. Breaking these up with images or headings and adopting a cleaner, more cohesive design would significantly improve the overall user experience.
Website Strengths
The Vitality Science website features a clean, professional design with clear call-to-action buttons and easy navigation. It highlights key product categories and emphasizes the use of high-quality ingredients, building trust with users. The pet-focused imagery and “Made in the USA” tag add to the site’s credibility. Additionally, the emphasis on combo products offers clear value, encouraging customers to save money and time.
After
Before
Tablet View Weaknesses
The tablet view of the Vitality Science website feels cluttered, with large text blocks and sections that are not optimized for smaller screens. The font size is inconsistent, making it harder to read. The navigation menu is too compact, and important pages are difficult to access. The bright colors and large images may appear overwhelming, requiring a more responsive design with better spacing and optimized navigation.
Tablet View Transformation
The tablet view of the Vitality Science website could benefit from a cleaner and more responsive design. Key sections, like the hero image and product categories, should be more appropriately resized to fit smaller screens. The navigation could be simplified for easier access on tablets, with the call-to-action buttons placed in a more prominent position. Additionally, the font size should be adjusted for better readability, ensuring a smoother user experience across devices.
After
Before
Mobile View Weaknesses
The mobile view of the Vitality Science website has several weaknesses. The layout appears cramped, with text and images not properly resized for smaller screens. The navigation menu is difficult to use, as it’s not optimized for mobile, and key elements overlap. Large blocks of text and multiple columns make reading challenging, requiring a more streamlined and responsive design for better usability. Additionally, the font size and spacing should be adjusted for a smoother mobile experience.
Mobile View Transformation
The mobile view of the Vitality Science website can be improved by making the layout more responsive. The text and images should be resized to fit the screen properly, eliminating the cramped feeling. The navigation should be optimized with a mobile-friendly menu, possibly a hamburger icon, to save space. Additionally, the large text blocks and wide image formats should be adjusted for better readability on smaller screens, providing a smoother and more enjoyable browsing experience.
After
Core Web Vitals Before/After
Desktop
Mobile
SEO Growth Strategy
Monthly SEO Summary
This month, the website had 358 clicks and 74K impressions, with a 0.5% CTR and an average position of 39.9. Clicks and impressions fluctuated, showing room for optimization. Overall, there’s potential to improve rankings and consistency.
3-Month SEO Performance Summary
Over the last three months, the website received 3.43K clicks and 798K impressions, with a 0.4% CTR and an average position of 23.8. Clicks and impressions fluctuated, with noticeable peaks and dips. Despite the overall positive traffic, there is room for improvement in both CTR and ranking consistency. Focused optimization could help smooth out the variations and improve performance.
6-Month SEO Performance Summary
Over the last six months, the website generated 5.73K clicks and 1.18M impressions, with a 0.5% CTR and an average position of 27.5. The performance shows noticeable peaks and fluctuations in both clicks and impressions. Despite the consistent traffic, there is room to improve both the CTR and ranking stability. Targeted SEO optimizations could help smooth these variations and increase consistency.
Website Achievement — Google Search Impact (After Optimization)
The website has achieved a significant milestone in Google Search Impact, surpassing the goal of 1.2K clicks and reaching 2K clicks within 28 days. This demonstrates the effectiveness of the optimization efforts, resulting in improved search performance and visibility. The achievement reflects the successful implementation of SEO strategies to increase traffic from Google Search.
Website Achievement — Growing Google Search Impact
The website has shown significant progress in Google Search Impact, with milestones of 730, 800, and 900 clicks achieved over the past months. This growth reflects the effectiveness of ongoing SEO optimizations and a steady improvement in search performance. The site’s ability to reach more clicks over time indicates increasing visibility and engagement in Google Search results.
Website Performance Summary – Last 7 Days
In the last 7 days, the website had 3.2K active users, with the United States contributing the most traffic (660 active users). Organic search led to 430 sessions, followed by paid search with 181 sessions and cross-network traffic generating 148 sessions. User activity has slightly decreased over the past 90 days but remains consistent within the last week, with 767 active users in the past 7 days.
Website Performance Summary — Last 30 Days
In the last 30 days, the website had 3.2K active users, with the United States contributing the most traffic (2.9K active users). Organic search generated 3K sessions, followed by direct traffic with 751 sessions and paid search with 638 sessions. User activity has slightly decreased over the last 90 days, but remains steady with 767 active users in the past 7 days.
Website Performance Summary — Last 90 Days
In the last 90 days, the website had 3.2K active users. Organic search generated 6.6K sessions, while paid search brought in 2.9K sessions. The majority of traffic came from the United States, followed by India, Canada, and the UK. User activity has steadily increased, with 767 active users in the past 7 days.
Website Performance Summary — Last 12 Months
In the last 12 months, the website had 3.2K active users, with 46K sessions from paid search and 15.8K sessions from organic search. Direct traffic contributed 5.8K sessions, and cross-network added 1.6K. The majority of users came from the United States, followed by India, Pakistan, and Canada. There was a significant spike in user activity, reflecting a surge in traffic during the year.
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