Tornado Roofing
Tornado Roofing
Tornado Roofing & Contracting is a licensed, family-owned roofing company in South Florida with more than 35 years of experience serving residential and commercial clients. The firm provides comprehensive roofing solutions, including repair, replacement, inspections, and maintenance, as well as window and door installations. Recognized for professionalism and reliability, much of their business is driven by customer referrals. With thousands of successful installations, they work across shingle, tile, and metal roof systems, emphasizing long-lasting quality and craftsmanship.
- Category
- Full-Service Branding, Development & SEO Growth Strategy
- Start Date
- 14 April 2024
- Client
- Tornado Roofing
- Handover
- 19 December 2024
Regular
Medium
SemiBold
Bold
This Is Text Message
Medium Typography
Just Amazing
Awesome
Before
Desktop Design Weaknesses
The desktop design has several weaknesses, including a large empty hero section that pushes important content too far down the page. The navigation bar feels crowded and lacks clear spacing, making it harder to read. Service sections are inconsistently spaced, and the layout does not fully utilize the wide desktop screen, causing the page to feel unbalanced. Improving spacing, hierarchy, and visual alignment would create a cleaner, more effective presentation.
Website Strengths
The website features a strong hero section with clear messaging and an effective call-to-action. The prominently placed “Free Quote” form boosts lead generation by keeping inquiries accessible. Professional imagery, consistent branding, and clean typography enhance credibility. Overall, the layout is well-organized and guides users smoothly through key information.
After
Before
Tablet View Weaknesses
In the tablet view, several design weaknesses reduce usability and visual balance. The large empty hero area dominates the screen and forces key content too far down the page. The navigation collapses into a menu icon, but the spacing around it feels uneven, making the header appear cramped. Service images and text become compressed, causing inconsistent alignment and readability issues. Additionally, the layout does not fully adjust to the tablet’s width, leaving too much empty space and creating a less cohesive, less engaging user experience.
Tablet View Transformation
Here is a fully reworded version with a different structure and phrasing:
The tablet layout delivers a polished and functional experience, with the hero section immediately communicating the company’s value while keeping the quote form easily accessible. Content adjusts naturally to the screen size, ensuring everything remains clear, organized, and visually balanced. The design feels refined and easy to navigate, helping users engage quickly and move toward taking action.
After
Before
Mobile View Weaknesses
The mobile view appears cluttered, with overlapping text that hinders readability and smooth navigation. Inconsistent image placement and content alignment create an unpolished appearance on smaller screens. Overall, the experience feels less user-friendly, which may frustrate mobile users and lower engagement.
Mobile View Transformation
The mobile view simplifies the layout for better clarity and usability on smaller screens. Key elements such as the logo, navigation, and service sections are reorganized for easy access, while visuals and text scale effectively to keep important information visible. The design ensures a smooth, efficient experience, allowing users to focus on essential actions without feeling overwhelmed.
After
Core Web Vitals Before/After
Desktop
Mobile
SEO Growth Strategy
Monthly SEO Summary
This month’s SEO performance shows 354 clicks and 74K impressions. The click-through rate (CTR) is 0.5%, with an average position of 39.9. There are fluctuations in both clicks and impressions, indicating areas for optimization.
3-Month SEO Performance Summary
Over the past three months, your website generated 3.46K clicks and 795K impressions. The click-through rate (CTR) is 0.4%, with an average position of 23.8. The data shows noticeable fluctuations in both clicks and impressions, with several peaks and dips in performance. These insights suggest opportunities to refine SEO strategies for more consistent results.
6-Month SEO Performance Summary
Over the last six months, your website achieved 5.74K clicks and 1.19M impressions. The click-through rate (CTR) is 0.5%, with an average position of 27.5. The data reveals significant fluctuations in both clicks and impressions, highlighting potential opportunities for further optimization to maintain more consistent performance.
Website Achievement — Google Search Impact (After Optimization)
The website has successfully reached important milestones in Google Search Impact. It achieved 2K clicks from Google Search within 28 days, surpassing the target of 1.2K clicks. This reflects the effectiveness of ongoing SEO optimizations, driving more traffic and improving search performance.
Website Achievement — Growing Google Search Impact
The website has made consistent progress in Google Search Impact, achieving several milestones. It reached 750 clicks on April 23, 800 clicks on May 6, and 900 clicks on May 16, all within 28-day periods. This shows steady improvement in search performance, reflecting the success of ongoing SEO efforts.
Website Performance Summary — Last 7 Days
Over the last 7 days, the website saw a total of 3.2K active users, with the United States contributing the most traffic (660 active users). Organic search led to 433 sessions, followed by paid search with 181 sessions and cross-network traffic generating 148 sessions. User activity has slightly decreased over the last 90 days but remains steady within the week, with 767 active users over the past 7 days.
Website Performance Summary — Last 30 Days
In the last 30 days, the website had 3.2K active users, with 2.9K users from the United States. Organic search led the traffic with 4K sessions, followed by direct traffic (751 sessions) and paid search (638 sessions). Cross-network sessions amounted to 511, while referral and organic social contributed smaller numbers. Over the past 30 days, user activity has slightly decreased, but traffic remains strong with consistent sessions across various channels.
Website Performance Summary — Last 90 Days
In the last 90 days, the website had 3.2K active users. Organic search generated 5.8K sessions, while paid search brought in 2.9K. The U.S. accounted for the most traffic, and user activity has steadily increased across channels. Overall, the site shows consistent growth in engagement and visibility.
Website Performance Summary — Last 12 Months
In the last 12 months, the website had 3.2K active users. Paid search drove 46K sessions, with organic search contributing 15.8K. Most traffic came from the United States, followed by India and Pakistan. User activity saw a significant spike during the period. Overall, the site demonstrated consistent growth and engagement across key traffic sources.
Google Map
Map 3 Pack
50 Miles Radius
