In 2025, email marketing remains one of the most powerful tools for small businesses to connect with their target audiences, foster long-term relationships, and drive sales. With the ability to directly engage customers, share updates, and promote products or services, email continues to be an integral part of any small business marketing strategy. However, the cost of email marketing tools can often feel overwhelming, especially for startups or businesses operating with a tight budget. This is where finding the cheapest email marketing solutions becomes crucial. With so many options on the market, it can be difficult to know which service offers the best value for the features you need.

Fortunately, there are a number of affordable email marketing tools designed specifically to cater to small businesses. These tools offer scalable pricing structures that fit within a variety of budgets, making it possible to execute successful marketing campaigns without breaking the bank. From basic campaign management to advanced automation and robust analytics, these platforms are packed with features that can help small businesses optimize their marketing efforts.

This article explores some of the cheapest email marketing tools available in 2025. By comparing pricing, features, and functionality, we aim to help you make an informed decision and choose the right platform to elevate your marketing strategy whether you’re just starting out or looking to enhance your existing email campaigns.

1. Cheapest Email Marketing: Mailchimp

Mailchimp has long been a go-to platform for small businesses, and for good reason. While its free tier is often sufficient for businesses just starting with email marketing, it also offers affordable paid plans that provide even more powerful features. As one of the cheapest email marketing solutions, Mailchimp allows businesses to scale their email campaigns efficiently without compromising on essential tools and capabilities.

Why it’s great:

• Free plan for up to 500 subscribers and 3,500 monthly sends.
• Includes basic automation, email templates, and basic reporting.
• Easy-to-use drag-and-drop interface.

Cheapest Plan: The Essentials Plan starts at just $9.99/month, offering more advanced features like A/B testing, custom branding, and better customer support.

Who it’s best for: Small businesses just starting with email marketing, as well as those with a small budget but a growing list.

2. Benchmark Email

Benchmark Email is another cost-effective email marketing tool with a focus on simplicity and ease of use. It offers a range of email campaign features, automation options, and an intuitive interface.

Why it’s great:

• Free plan for up to 500 subscribers and 3,500 monthly sends.
• Includes email templates, automation, and list management.
• Drag-and-drop builder for creating beautiful emails.

Cheapest Plan: The Pro Plan starts at $13.99/month, providing advanced features like marketing automation, advanced analytics, and more emails per month.

Who it’s best for: Small businesses looking for a user-friendly tool with powerful automation at an affordable price.

3. Moosend

Moosend is an excellent choice for small businesses seeking a budget-friendly email marketing tool with powerful features. It is known for its comprehensive automation options and advanced segmentation tools.

Why it’s great:

• limitless emails and a free plan for up to 1,000 members.
• Includes automation workflows, landing page builder, and email templates.
• Excellent segmentation and A/B testing features.

Cheapest Plan: The Pro Plan starts at $8/month, which includes additional features such as advanced reporting, custom branding, and priority support.

Who it’s best for: Small businesses looking for advanced automation, segmentation, and personalization at a low cost.

4. Sendinblue

Sendinblue is one of the cheapest email marketing tools that offers an extensive suite of features beyond just email marketing, such as SMS marketing, live chat, and CRM capabilities.

Why it’s great:

• Free plan for up to 300 emails/day (around 9,000 emails/month).
• Includes email templates, automation workflows, and reporting.
• Supports SMS marketing, making it a versatile option for small businesses.

Cheapest Plan: The Lite Plan starts at $25/month and offers 20,000 emails per month, advanced analytics, and no daily send limits.

Who it’s best for: Small businesses looking for a multi-channel marketing platform that includes SMS marketing, alongside email marketing, at a budget-friendly price.

5. ConvertKit

ConvertKit is primarily known for its emphasis on creators and small businesses. It provides an intuitive platform that combines email marketing and marketing automation, making it a great choice for businesses with content-driven marketing. For those seeking cheapest email marketing options, ConvertKit offers competitive pricing with essential features that support growth while maintaining an affordable cost for small businesses.

Why it’s great:

• Includes customizable opt-in forms, landing pages, and email sequences.
• Easy-to-use interface for creating simple but powerful email campaigns.

Cheapest Plan: The Creator Plan starts at $9/month, offering advanced features like automation workflows, email templates, and customizable landing pages.

Who it’s best for: Content-driven businesses and creators who need email marketing tools combined with automation and landing page options.

In conclusion, when selecting the cheapest email marketing tool for your small business in 2025, it’s crucial to consider the features that are most important to your strategy—whether that’s automation, email deliverability, or ease of use. The options listed above provide an excellent balance of affordability and powerful features, enabling you to execute successful email marketing campaigns on a budget.

By choosing the right tool, you can engage your audience, build customer loyalty, and drive sales all while staying within your budget. Start exploring these options and discover which email marketing service is the perfect fit for your small business!