The Cabinet Center
The Cabinet Center is a professional furniture showroom specializing in high-quality, custom-made cabinets and storage solutions. With a focus on modern design and functional craftsmanship, it offers a wide range of options for kitchens, bedrooms, offices, and living spaces. The center combines expert design advice with durable materials to create stylish and practical furniture tailored to individual needs. Its commitment to quality, innovation, and customer satisfaction makes it a trusted destination for those looking to enhance their interiors.
- Category
- Full-Service Branding, Development & SEO Growth Strategy
- Start Date
- 7 January 2024
- Client
- The Cabinet Center
- Handover
- 24 October 2024
Regular
Medium
SemiBold
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Medium Typography
Just Amazing
Awesome
Before
Desktop Design Weaknesses
The desktop design feels outdated due to the dark brown-heavy layout, which reduces visual clarity and makes the interface look dull. The content blocks are tightly packed with minimal spacing, causing sections to blend together instead of guiding the user’s attention. Navigation elements and calls-to-action do not stand out, making the page less intuitive. Additionally, the stone samples at the bottom appear small and static, offering limited engagement and not matching modern design standards.
Website Strengths
The desktop design looks clean and modern, using a bright color scheme and large visuals that immediately capture attention. The layout is spacious with clear text hierarchy, making the content easy to read and navigate without overwhelming the user. Strong calls-to-action, high-quality imagery, and well-organized sections help guide visitors smoothly through the site, creating a professional and trustworthy impression.
After
Before
Tablet View Weaknesses
The tablet view appears cluttered due to dense text, dark backgrounds, and overlapping banners that reduce readability. The navigation and popup compete for attention, while the stone sample grid lacks proper spacing, making the layout feel compressed and hard to browse.
Tablet View Transformation
The tablet view improves overall readability but still feels unbalanced. The hero text appears oversized for mid-sized screens, and the call-to-action button sits too close to surrounding elements. The About Us section has wide text blocks that could use tighter spacing, and the team image feels slightly compressed within the layout.
After
Before
Mobile View Weaknesses
The mobile view feels cramped because the text sections and images are tightly packed with minimal breathing space. The split layout between content and stone samples appears unbalanced and makes navigation harder. The long text blocks reduce scannability, and the sample images seem too small, limiting visual clarity.
SEO Growth Strategy
3-Month SEO Performance Summary
Clicks about 3.44K and impressions near 798K, with a CTR around 0.6% and an average position of 23.9. The trend shows steady growth with occasional spikes, indicating improving visibility. To push further, sharpen top keywords, refine meta tags, and tighten internal linking.
6-Month SEO Performance Summary
Total clicks are 5.75K and total impressions 1.19M, with an average CTR of 0.7% and an average position of 27.8. The trend shows steady growth in both clicks and impressions, with periodic spikes indicating strong content moments. To capitalize on momentum, refine top keywords, optimize meta tags, and bolster internal linking to lift CTR and improve rankings.
Website Achievement — Google Search Impact (After Optimization)
Since optimization, the site now demonstrates a strong Google Search Impact, reaching 2.6K clicks in 28 days with 2K recognized as achieved. This milestone reflects improved visibility, higher click-through potential, and a solid trajectory for continued growth in organic search performance.
Website Achievement — Growing Google Search Impact
This website achievement highlights a steady uptick in Google Search Impact, with recent milestones of 921, 819, and 752 clicks over the last 28 days. The growing numbers indicate stronger visibility and engagement from search audiences. To keep the momentum, continue optimizing with targeted keywords, fresh content, and technical SEO tweaks.
Website Performance Summary — Last 7 Days
The Website Performance Summary for the last 7 days shows steady engagement across channels with Organic Search driving the largest share of sessions, followed by Paid Search and Cross-network. The geographic activity highlights the United States as the leading country, with notable usage across multiple regions. User activity over time indicates consistent traffic with a slight uptick in the most recent day, suggesting continued interest and healthy momentum. Overall, the trends reflect solid organic visibility and reliable user retention.
Website Performance Summary — Last 30 Days
The 30-day performance summary shows steady engagement, with Organic Search leading overall traffic, followed by Paid Search and Cross-network. Most users come from the United States, with additional activity from other regions. Traffic remains stable with a slight upward trend, reflecting strong visibility and consistent interest across channels.
Website Performance Summary — Last 90 Days
The 90-day Website Performance Summary shows Organic Search as the main driver, with solid Paid and Cross-network contributions. US users dominate, with some activity in other regions. Traffic is steady with a slight uptrend, indicating growing momentum and stable engagement.
Website Performance Summary — Last 12 Months
The 12-month performance summary highlights Organic Search as the main traffic source, supported by steady contributions from Paid and Cross-network channels. The US remains the top region for active users, with additional engagement from other countries. Activity is stable with a slight upward trend, reflecting reliable growth and wide-reaching visibility across channels.
