Old Home Stead
Old Home Stead
The Old Homestead evokes a sense of nostalgia and tradition, embodying the simplicity and charm of a bygone era. With its rustic design and timeless appeal, it represents a place of comfort, warmth, and history. The Old Homestead is a reminder of past generations, offering a glimpse into a lifestyle that prioritized family, hard work, and community. Its legacy continues to resonate, preserving the values and memories of those who lived there.
- Category
- Full-Service Branding, Development & SEO Growth Strategy
- Start Date
- 26 September 2023
- Client
- Old Home Stead
- Handover
- 17 April 2024
Regular
Medium
SemiBold
Bold
This Is Text Message
Medium Typography
Just Amazing
Awesome
Before
Desktop Design Weaknesses
The design feels old-fashioned, with a dark color scheme that makes reading and user interaction difficult. The text is cluttered and lacks clear organization, making it challenging to skim through. The use of small, low-resolution images and few interactive features fails to highlight the venue’s charm and appeal effectively.
Website Strengths
The design is fresh and welcoming, featuring high-quality food photography that immediately grabs attention. The clear visual hierarchy and clean typography make the content both easy to read and engaging. Intuitive navigation and thoughtfully placed storytelling elements provide a premium, user-friendly experience.
After
Before
Tablet View Weaknesses
The dark background and tightly packed text make it hard to read on tablet screens. The layout feels outdated, with inadequate spacing and minimal visual appeal, which lowers user engagement. Small images and the absence of responsive design elements fail to effectively showcase the venue.
Tablet View Transformation
The tablet view is sleek and sophisticated, with high-quality food photography that immediately captures attention and emphasizes the brand’s premium feel. The navigation and layout are smooth and refined, creating a polished, professional atmosphere that perfectly conveys a timeless steakhouse vibe.
After
Before
Mobile View Weaknesses
The mobile view feels outdated and difficult to navigate. The text is cramped and too small, making it hard to read on smaller screens. Large empty black spaces lead to wasted space, and the overall design doesn’t seem tailored for a modern mobile experience.
Mobile View Transformation
The mobile view is sleek and modern, with a strong emphasis on visuals that grab attention right away. The text is well-organized and easy to read, enhancing engagement for users on smaller screens. The overall layout is well-balanced and optimized, providing a premium, user-friendly experience.
After
Core Web Vitals Before/After
Desktop
Mobile
SEO Growth Strategy
Monthly SEO Summary
In the past month, the website recorded 73K impressions and 357 clicks, with a CTR of 0.5%. The average position was 39.9, indicating that while rankings are improving, there is still room for better visibility. Traffic fluctuated, but the steady impressions show ongoing SEO efforts. To improve performance, further optimizations are needed to enhance click-through rates and maintain consistent ranking growth.
3-Month SEO Performance Summary
Over the last three months, the website had 797K impressions and 3.42K clicks with a 0.4% CTR. The average position of 23.8 shows improving rankings but still room for better visibility. Traffic fluctuations highlight the need for further SEO optimization to boost consistency and engagement.
6-Month SEO Performance Summary
Over the last six months, the website achieved 1.17M impressions and 5.72K clicks, with an average CTR of 0.5%. The average position was 27.5, showing steady ranking improvements but still room for higher visibility. The traffic displayed noticeable fluctuations, with some spikes, indicating successful SEO efforts during specific periods. To improve performance further, continued optimization of content and engagement strategies will be essential to increase clicks and achieve more consistent ranking gains.
Website Achievement — Google Search Impact (After Optimization)
After the recent optimization, the website reached a significant Google Search Impact milestone by achieving 1K clicks within a 28-day period, reflecting the effectiveness of the SEO strategies implemented. Currently, the website is on track to reach its next goal of 1.2K clicks, with 1.19K already achieved. This steady growth in organic search performance highlights the success of ongoing SEO efforts and indicates that the website is steadily improving its visibility and engagement in search results. These achievements suggest a positive trajectory, positioning the site for even greater success in the future.
Website Achievement — Growing Google Search Impact
The website has shown impressive growth in its Google Search Impact, reaching notable milestones over the past few weeks. In April, the site achieved 700 clicks within a 28-day period. This was followed by an increase to 800 clicks in May, and more recently, 900 clicks were reached by mid-May. These achievements demonstrate continuous improvement in organic search performance, highlighting the effectiveness of ongoing SEO efforts in boosting visibility and user engagement. With this steady progress, the website is on track to keep growing and achieving even greater search impact.
Website Performance Summary — Last 7 Days
Over the last 7 days, the website had 429 sessions from organic search, with additional traffic from paid search and cross-network. Most active users were from the United States, followed by India and Canada. User activity remained stable with 3.2K active users in the past 30 days, 767 in the last week, and 57 in the last day, indicating consistent performance.
Website Performance Summary — Last 30 Days
In the last 30 days, the website had 2K organic search sessions and traffic from direct visits, paid search, and cross-network sources. Most active users were from the United States, followed by India and Canada. With 3.2K active users in 30 days, 767 in the past week, and 57 on the most recent day, engagement remained steady.
Website Performance Summary — Last 90 Days
In the last 90 days, the website had 5.9K organic search sessions, with additional traffic from paid search, direct visits, and cross-network sources. Most active users were from the United States, followed by India and Canada. With 3.2K active users in 90 days, 767 in the past week, and 57 on the most recent day, the site shows steady growth and effective SEO strategies.
Website Performance Summary — Last 12 Months
Over the last 12 months, the website had 54K active users, with the majority from the United States, followed by India and Canada. It recorded 47K paid search sessions and 1.8K organic search sessions. User activity remained stable, with 3.2K active users in the last 90 days, 767 in the past week, and 57 in the last day, indicating consistent performance across various channels.
Google Map
Map 3 Pack
50 Miles Radius
