Old Home Stead
Old Home Stead
The Old Homestead Steakhouse, a New York City icon since 1868, is one of the oldest continuously operating steakhouses in the United States. Family-owned and steeped in tradition, it’s renowned for its generous cuts of prime, dry-aged beef and classic steakhouse charm. With its rich wood interiors and old-school ambiance, the restaurant offers a timeless dining experience rooted in quality, history, and hospitality. Whether you’re enjoying a signature porterhouse or indulging in premium Wagyu, The Old Homestead delivers an unforgettable taste of steakhouse excellence.
- Category
- Full-Service Branding, Development & SEO Growth Strategy
- Start Date
- 26 September 2023
- Client
- Old Home Stead
- Handover
- 17 April 2024
Regular
Medium
SemiBold
Bold
This Is Text Message
Medium Typography
Just Amazing
Awesome
Before
Desktop Design Weaknesses
The layout feels outdated with a heavy dark theme that reduces readability and user engagement. Text is densely packed and lacks visual hierarchy, making it hard to scan quickly. Small, low-quality images and minimal interactive elements fail to showcase the venue’s appeal effectively.
Website Strengths
The design feels modern and inviting with high-quality food photography that instantly captures attention. Strong visual hierarchy and clean typography make the content easy to read and engaging. Clear navigation and well-placed storytelling elements create a premium, user-friendly experience.
After
Before
Tablet View Weaknesses
The dark background and dense text make readability difficult on tablet screens. Layout feels outdated with poor spacing and limited visual appeal, reducing engagement. Small images and lack of responsive design elements fail to highlight the venue effectively.
Tablet View Transformation
The tablet view looks really elegant and classy. The high-quality food photography instantly grabs attention and perfectly highlights the premium feel of the brand. The overall navigation and layout feel polished, giving off a professional and timeless steakhouse vibe.
After
Before
Mobile View Weaknesses
The mobile view feels outdated and not user-friendly. The text is too small and cramped, making it hard to read on smaller screens. There’s also a lot of wasted space with large empty black areas, and the overall design doesn’t feel optimized for a modern mobile experience.
Mobile View Transformation
The mobile view looks clean and modern, with a strong focus on visuals that immediately capture attention. The text is well-structured and easy to read, making the content more engaging for users on small screens. The overall layout feels balanced and optimized, giving a premium and user-friendly experience.
After
Core Web Vitals Before/After
Desktop
Mobile
SEO Growth Strategy
Monthly SEO Summary
A 0.6% CTR, 358 clicks, 74 thousand impressions, and an average position of 39.10 were recorded for the website. Opportunities to improve CTR and maintain steady visibility were provided by improved meta title and description.
3-Month SEO Performance Summary
The website received 3.43 thousand clicks out of 798 thousand impressions, with a position of 23.9 and an average CTR of 0.5%. Search visibility remained robust, indicating progress in keyword reach and ranking performance, with multiple traffic spikes and a steady rise in impressions.
6-Month SEO Performance Summary
The website received 1.18 million impressions, 5.73 thousand clicks, an average CTR of 0.6 percent, and an average position of 27.6 over the past six months. Improved keyword rankings and increased search visibility are reflected in the data’s consistent growth in impressions and clicks, as well as traffic spikes that are clearly visible.
Website Achievement — Google Search Impact (After Optimization)
In its SEO journey, our website has reached an exciting milestone. As of Jul 8 2025, we had 2K thousand clicks from Google Search within just 28 days. We are making steady progress toward the next objective, which is to complete 2.4K thousand out of 3K thousand clicks within the same time frame. This reflects our growing online visibility and the success of our ongoing SEO efforts.
Website Achievement — Growing Google Search Impact
We are pleased to report steady improvement in the performance of our website in Google Search. We have accomplished significant milestones in just a few weeks:
- 800 clicks on April 23, 2025
- 900 clicks on May 6, 2025
- 1000 clicks on May 16, 2025
Our consistent SEO enhancements and expanding online presence are reflected in these achievements. We are grateful to everyone who has supported this journey, and here’s to even greater impact!
Website Performance Summary — Last 7 Days
While there was a slight decline, user activity reached 767, indicating the need for engagement enhancements.
- Page Views: 6.5K
- Session Starts: 767
- First Visits: 720
- User Engagement: Holding steady, with 57 active users on the most recent day.
Top Channel: Paid Search (182) and Cross-Network (149) followed Organic Search (430 sessions). The majority of traffic still comes from organic sources, but there is still very little direct and social traffic.
Website Performance Summary — Last 30 Days
The website maintained steady performance with a slight decline toward the end of the period:
- Active Users: 3.2K (−2.3%)
- Sessions: 4K+ (Estimated from all sources)
- Page Views: ~8.5K (Estimated from session count)
Top Day: Mid-July, before trending downward in early August
Organic Search generated the majority of traffic (2.2K), followed by Direct (752), Paid Search (639), and Cross-network (512). Referrals and social media remained low.
In the last 30 days, there were 2.9 thousand active users in the United States. India, Canada, the United Kingdom, Pakistan, Germany, and Australia followed.
Website Performance Summary — Last 90 Days
Over the past ninety days, the website has grown consistently, with a few fluctuations in user activity:
- Organic Search: 5.6K
- Paid Search: 2.7K
- Direct: 2K
- Cross-network: 1.6K
- Paid Social: 231
- Organic Social: 201
- Referral:117
Website Performance Summary — Last 12 Months
At the beginning of the year, the website saw a significant increase in traffic, but user activity remained steady for the following months.
- Paid Search: 47.1K
- Organic Search: 15K
- Direct: 6.9K
- Cross-network:2K
- Referral:947
- Organic Social: 456
- Unassigned: 334
Google Map
Map 3 Pack
50 Miles Radius
