Music City Detox
Music City Detox
Music City Detox in Nashville, TN, offers upscale, evidence-based drug and alcohol detox with 24/7 medical care. Services include medical detox, residential treatment, therapy programs, and holistic care, all in a comfortable, supportive environment. Most major insurance accepted, helping clients begin recovery with confidence and dignity.
- Category
- Full-Service Branding, Development & SEO Growth Strategy
- Start Date
- 07 June 2023
- Client
- Music City Detox
- Handover
- 18 January 2024
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Before
Website Design & Performance Issues
The layout feels outdated, with excessive whitespace and a generic stock photo that lacks emotional impact. The call-to-action buttons are not prominent enough, blending into the design rather than standing out. Additionally, the font sizes and visual hierarchy are not optimized for quick scanning, making the content harder to digest at a glance.
Strong Visual Design & User Trust Elements
The website has a clean, modern design with a professional layout that builds trust. It uses clear headings, strong CTAs, and well-placed contact options for user convenience. Visuals and videos are integrated effectively to enhance engagement and credibility.
After
Before
Website Design & Performance Issues
The design suffers from poor alignment and lack of adequate spacing between text and images, making it feel crowded. The call-to-action buttons are still not prominent enough, which could decrease user interaction. Furthermore, the image in the background, while attractive, distracts from the core message, making it hard for users to focus on the content.
Strong Visual Design & User Trust Elements
The tablet view maintains a clean and user-friendly interface, ensuring readability and accessibility. Key actions like calling and verifying insurance are prominently placed for quick access. The use of large visuals and embedded video creates an engaging and trustworthy first impression.
After
Before
Website Design & Performance Issues
The text is too close to the edges, affecting readability and making the content feel cramped. The call-to-action buttons are too small, which could make it difficult for users to engage with the site on smaller screens. Additionally, the combination of large images and lengthy text impacts loading time and overall user experience on mobile devices.
Strong Visual Design & User Trust Elements
The mobile view is well-optimized with large, tap-friendly buttons for quick actions. Content remains readable with a clean layout and effective spacing, ensuring a smooth user experience. The inclusion of a virtual assistant and table of contents improves navigation and accessibility.
After
Core Web Vitals Before/After
Desktop
Mobile
SEO Growth Strategy
Search Performance Report (One Month After Optimization)
the site gained 7.03K clicks from 588K impressions with a 1.3% CTR and an average position of 21.9. Steady visibility was maintained, with opportunities to improve CTR through better meta titles and descriptions.
Three-Month Search Performance After Optimization
Over the past three months, the site achieved 18.4K total clicks from 1.7M impressions, with an average CTR of 1.2% and an average position of 23.9. Search visibility remained strong, with steady growth in impressions and multiple traffic spikes, showing progress in keyword reach and ranking performance.
Search Performance Report (Six Months After Optimization)
Over the last six months, the website achieved 27.11K total clicks from 2.86M impressions, with an average CTR of 1.2% and an average position of 29.3. The data shows consistent growth in impressions and clicks, along with noticeable traffic spikes, reflecting improved keyword rankings and increased search visibility.
Website Achievement – Google Search Impact (After Optimization)
Our website has reached an exciting milestone in its SEO journey. As of Feb 28 2023, we achieved 15K clicks from Google Search within just 28 days. We are making steady progress toward the next objective, which is to complete 15.5K thousand out of 17K thousand clicks within the same time frame. This reflects our growing online visibility and the success of our ongoing SEO efforts.
Traffic Summary – Last 7 Days
- Page Views: 6.5K
- Session Starts: 767
- First Visits: Approx. 720
- User Engagement: Holding steady, with 57 active users on the most recent day. Top Channel: Organic Search (431 sessions), followed by Paid Search (182) and Cross-Network (149).
Website Performance Summary — Last 30 Days
The website maintained steady performance with a slight decline toward the end of the period:
- Active Users: 3.2K (−2.3%)
- Sessions: 4K+ (Estimated from all sources)
- Page Views: ~8.5K (Estimated from session count)
- Top Day: Mid-July, before trending downward in early August
Traffic was primarily driven by Organic Search (3.2K sessions), with additional contributions from Direct (752), Paid Search (639), and Cross-network (512). Referral and Social channels remained low.
In the past 30 days, the majority of active users came from the United States (2.9K), followed by India, Canada, the UK, Pakistan, Germany, and Australia.
Website Performance Summary – Last 12 Months
The website experienced a major spike in traffic early in the year, followed by a steady baseline in user activity for the remaining months.
- Paid Search: 49K
- Organic Search: 1.5K
- Direct: 6.9K
- Organic Social: 456
Website Performance Summary — Last 90 Days
The website maintained consistent growth over the last 90 days, with a few fluctuations in user activity:
- Organic Search: 5.9K sessions
- Paid Search: 2.9K sessions
- Direct: 2K sessions
Google Map
Map 3 Pack
50 Miles Radius
