Laclave Improvement
Laclave Improvement
Laclave Home Improvements is a family- and woman-owned remodeling company serving Long Island and NYC with over 20 years of experience. They specialize in cabinet refinishing, painting, tiling, flooring, kitchen and bathroom renovations, and deck building. The company offers free estimates, quick project starts, a 1-year warranty on cabinet finishing, and discounts for new customers, veterans, and seniors. Fully insured and bilingual, they provide reliable, personalized home improvement services.
- Category
- Full-Service Branding, Development & SEO Growth Strategy
- Start Date
- 19 April 2023
- Client
- Laclave Improvement
- Handover
- 25 December 2023
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Before
Desktop Design Weaknesses
The desktop view of this website looks outdated and cluttered, with poor spacing and inconsistent font usage that makes it feel unprofessional. The color scheme is not well-balanced, and the yellow background in the hero section clashes with the overall branding. Navigation and call-to-action buttons don’t stand out enough, making the user experience confusing and less engaging.
Desktop Design Strengths
This desktop view looks much more modern and professional, with a clean layout and consistent branding that builds trust. The call-to-action buttons are clear and well-placed, making it easy for visitors to request estimates or contact the company. The use of real project images and customer reviews adds credibility and makes the website more engaging.
After
Before
Tablet Design Weaknesses
The tablet view feels cramped, with text overlapping the hero image and making readability difficult. The navigation menu is not very prominent, which could confuse users trying to explore services. Overall, the design lacks proper spacing and alignment, giving it an unpolished look.
Tablet Design Strengths
The tablet view looks clean and well-structured, with a clear call-to-action form that is easy to access without scrolling too much. The layout adapts nicely to the smaller screen, keeping images and text balanced for readability. Icons on the right side add quick navigation options, enhancing user convenience.
After
Before
Mobile Design Weaknesses
The mobile view looks poorly optimized, with text overlapping images and making it hard to read. The layout feels broken as sections are not aligned properly, creating a cluttered and unprofessional appearance. Buttons and navigation elements are not well-sized for mobile users, which hurts usability.
Mobile Design Strengths
The mobile view is well-optimized, with neatly stacked sections that are easy to scroll through and read. Buttons and forms are sized appropriately for touch interaction, making it user-friendly. The use of images with short descriptions keeps the design engaging while maintaining clarity.
After
Core Web Vitals Before/After
Desktop
Mobile
SEO Growth Strategy
Search Performance Report (One Month After Optimization)
One month back, the site received 21.3k clicks from 2.35 million impressions, achieving a 1% CTR and an average ranking of 13.6. The traffic trend was steady with noticeable spikes, showing good visibility and opportunities to improve engagement through SEO refinement.
Three-Month Search Performance After Optimization
In the past month, the site achieved 60K clicks and 5.95M impressions, delivering a 1.2% CTR and an average rank of 14.2. The steady traffic flow and periodic surges point to solid visibility and growth opportunities via further optimization.
Search Performance Report (Six Months After Optimization)
Six months ago, the website gained strong visibility with 125K clicks and 9.63M impressions (1.4% CTR, position 14.9). Although traffic was stable overall, late-July peaks point to untapped potential for increasing CTR through smarter SEO and content adjustments.
Website Achievement – Google Search Impact (After Optimization)
The journey of our website’s search performance has reached a significant turning point. In just 28 days, we had 23 thousand clicks from Google Search as of April 8, 2025. We are making steady progress toward the next objective, which is to complete 18.8 thousand out of 26 thousand clicks within the same time frame. Our growing online visibility and the efficiency of our SEO efforts are highlighted by these accomplishments.
Steady Growth in Google Search Impact
Our website has shown steady and impressive growth in search performance over time.
- On Sep 29, 2024, we achieved 15.3K clicks from Google Search in 28 days.
- By Oct 4, 2024, we reached 17.2K clicks in the same period.
- On Dec 2, 2024, we hit 20.5K clicks, marking a significant jump in engagement and visibility.
Website Performance Summary – Last 7 Days
User activity reached 4.7K, down 3.3%, with a sharp 52.3% daily drop.
- Page Views: 6.6K (+1.2%)
- Session Starts: 5.4K (−2.3%)
- First Visits: 4.8K (−1.3%)
- User Engagement: 4.8K (+0.2%)
Top Channel: Paid search and direct traffic are next, followed by organic search (21k users). Although organic performance is strong, user retention could use some work.
Traffic Summary – Last 7 Days
Organic Search drives the most sessions at 4.6K, though it dipped by 4.7%. In contrast, Display (+2,252%) and Cross-network (+26.3%) showed impressive growth.
Top-performing pages are The Effects of Taking… (3.2K views, +13.1%) and Best Over-The-Counter… (+21.9%).
The US leads user numbers (3.3K, −2.2%), trailed by the UK and Canada, with Ireland increasing by 5.1%.
Website Performance Summary – Last 12 Months
The website recorded strong growth compared to the previous year:
- Active Users: 234K (+27.8%)
- Sessions: 267K (+22.9%)
- Page Views: 319K (+16.8%)
- Events: 1.2M (+22.6%)
The peak months for traffic were October and April. Five people from the United States, Denmark, Australia, and the United Kingdom were online in the last 30 minutes.
Website Performance Summary – Last 90 Days
Over the past three months, the website experienced a decline across all key metrics:
- Active Users: 58K (−7.9%)
- Sessions: 65K (−4.0%)
- Page Views: 78K (−2.8%)
- Events: 258K (−5.2%)
Trends in traffic remained fairly constant, with a slight decline in comparison to the previous period. Five people from the United States, Denmark, Australia, and the United Kingdom were online in the last 30 minutes.
Website Performance Summary – Last 30 Days
In the past month, the website recorded:
- Active Users: 21K (+1.5%)
- Sessions: 22K (−2.7%)
- Page Views: 27K (+1.7%)
- Events: 88K (+1.3%)
Sessions decreased slightly, but traffic remained steady with slight growth in users and views. Five people from the United States, Denmark, Australia, and the United Kingdom were online in the last 30 minutes.
Google Map
Map 3 Pack
50 Miles Radius
