Glasses On Web
Glasses On Web
Glasses On Web offers a wide selection of stylish and affordable eyewear for all needs. With an easy-to-navigate online platform, customers can browse various frames, lenses, and accessories. The website provides personalized recommendations and virtual try-on features to ensure a perfect fit. It aims to deliver high-quality products and exceptional customer service, making eyewear shopping convenient and enjoyable.
- Category
- Full-Service Branding, Development & SEO Growth Strategy
- Start Date
- 21 July 2022
- Client
- Glasses On Web
- Handover
- 28 February 2023
Regular
Medium
SemiBold
Bold
This Is Text Message
Medium Typography
Just Amazing
Awesome
Before
Website Design & Performance Issues
The layout of the website feels outdated, with large amounts of whitespace and a stock image that doesn’t evoke much emotion. The call-to-action buttons blend into the design, lacking prominence and not drawing enough attention. The font sizes and visual hierarchy are not well-optimized for quick scanning, making it difficult for users to quickly absorb the content. To improve, a more dynamic image, better button placement, and optimized typography would enhance usability and user engagement.
Strong Visual Design & User Trust Elements
The website features a modern, clean design with a professional layout that enhances user trust. It uses clear headings, prominent call-to-action buttons, and well-positioned contact options to improve user experience. The integration of visuals and promotional offers adds to the site’s engagement while highlighting its credibility. The layout is optimized for easy navigation, making it simple for users to explore and shop eyewear from top brands.
After
Before
Website Design & Performance Issues
The design of the website feels crowded due to poor alignment and insufficient spacing between text and images. This makes it harder for users to navigate and absorb information quickly. The call-to-action buttons are not prominent enough, which could reduce user engagement. Additionally, the background image, while visually appealing, distracts from the main content, making it difficult for users to focus on the core message. Improvements in layout, button visibility, and background design would enhance the user experience.
Strong Visual Design & User Trust Elements
The tablet view offers a clean, intuitive design with easy navigation, ensuring users can quickly find relevant information. Important actions, such as contacting support and verifying insurance, are clearly highlighted for easy access. The large images and videos effectively draw attention, contributing to a more engaging experience while conveying professionalism and trust. Overall, the layout is optimized for a smooth and accessible browsing experience, making it user-friendly and visually appealing.
After
Before
Website Design & Performance Issues
The layout feels cramped due to text being too close to the edges, which affects readability. The call-to-action buttons are too small, potentially making it hard for users to interact easily, especially on smaller screens. The combination of large images and dense text also negatively affects the page’s load time, leading to a less optimal user experience on mobile devices. To improve, better spacing and larger, more prominent buttons would enhance both functionality and aesthetics.
Strong Visual Design & User Trust Elements
The mobile view is well-optimized, with large buttons for easy navigation and quick actions. The clean layout, with effective spacing, ensures that content remains readable, providing a smooth user experience. The inclusion of a virtual assistant and a clear table of contents further enhances the ease of navigation, allowing users to find information efficiently. Overall, the design is intuitive, ensuring both accessibility and engagement for mobile users.
After
Core Web Vitals Before/After
Desktop
Mobile
SEO Growth Strategy
Search Performance Report (One Month After Optimization)
The search performance for the past month shows 74K impressions and 359 clicks, with an average CTR of 0.5%. The average position is 39.9, indicating a need for further optimization to increase visibility. Traffic trends show some fluctuations, suggesting opportunities to fine-tune the SEO strategy for better engagement and consistent performance. Overall, there’s room for improvement to boost click-through rates and maintain steady growth.
Three-Month Search Performance After Optimization
Over the past three months, the website garnered 795K impressions and 3.43K clicks, with an average CTR of 0.4%. The average position of 23.8 indicates that while the site is ranking steadily, there’s potential for further optimization to improve visibility. The click-through rate could benefit from adjustments to enhance user engagement. Overall, the performance shows progress, but further refinement of the SEO strategy could help increase traffic consistency and boost CTR.
Search Performance Report (Six Months After Optimization)
Over the last six months, the website achieved 1.19M impressions and 5.74K clicks, with an average CTR of 0.5%. The average position of 27.5 indicates steady visibility, but there is room for improvement in rankings. The performance shows fluctuations, with some peaks indicating strong periods of engagement. While the site has made progress, continuing to refine SEO strategies could help maintain consistent growth in impressions, clicks, and CTR for long-term results.
Website Achievement – Google Search Impact (After Optimization)
The website has reached an impressive milestone, with 4K clicks from Google Search in just 28 days. This achievement reflects the effectiveness of ongoing SEO efforts, as the site is consistently improving its visibility and user engagement. With 1.19K clicks already achieved toward the 1.2K target for the next milestone, the website is on track for continued growth and increased online presence. This progress demonstrates the solid foundation built through strategic optimization and highlights the potential for even more success in the future.
Steady Growth in Google Search Impact
The website has shown steady growth in Google Search impact, with a consistent increase in clicks over the last few months. Reaching 710, 800, and now 900 clicks from Google Search demonstrates the ongoing effectiveness of SEO efforts. This gradual improvement reflects the positive impact of optimization strategies, which continue to drive engagement. With each milestone, the site is building a stronger online presence, increasing its visibility, and paving the way for even greater success in the future.
Website Performance Summary – Last 7 Days
In the last 7 days, the website saw 20.1K users and 4.7K active users. Organic search led traffic, followed by paid search and direct visits. Engagement remained steady with increased page views, and the site maintained solid performance, with organic search being the main driver of new users.
Website Performance Summary — Last 30 Days
Over the past 30 days, the website had 1.9K organic search sessions, with traffic from direct and paid search. The U.S. contributed most active users, followed by India and Canada. The site maintained 3.2K active users, 767 in the last week, and 57 in the last day, with organic search as the primary traffic source.
Website Performance Summary — Last 90 Days
In the last 90 days, the website received 5.6K organic search sessions, plus significant traffic from paid search, direct visits, and cross-network sources. The U.S. led in active users, followed by India and Canada. With 3.2K active users, 767 in the last week, and 57 in the last day, the site saw consistent growth and engagement.
Website Performance Summary — Last 12 Months
Over the last 12 months, the website had 6.8K organic search sessions, with notable traffic from paid search, direct visits, and cross-network sources. Most active users were from the U.S., followed by India and Pakistan. With 3.2K active users in the past month, the site shows consistent growth and strong user engagement.
