For Men Only Hair Salon
For Men Only Hair Salon
- Category
- Full-Service Branding, Development & SEO Growth Strategy
- Start Date
- 20 March 2022
- Client
- For Men Only Hair Salon
- Handover
- 16 November 2022
Regular
Medium
SemiBold
Bold
This Is Text Message
Medium Typography
Just Amazing
Awesome
Before
Website Design & Performance Issues
The desktop view of the For Men Only website feels outdated, with a heavy red background that overwhelms the design and poor image quality that reduces professionalism. The layout is cluttered, with small text and broken image icons at the bottom, which can harm user trust. Navigation is basic but lacks modern appeal and interactive engagement.
Strong Visual Design & User Trust Elements
The desktop view of the For Men Only new website looks modern and professional, with clean typography, bold imagery, and strong CTAs that guide users effectively. The layout balances visuals and text, making it easy to scan while maintaining a premium feel. Navigation is intuitive, and important details like location and contact info are placed prominently.
After
Before
Website Design & Performance Issues
The tablet view tries to present more content but struggles with alignment and readability. The use of long text blocks without proper spacing makes it visually tiring, and the lack of visual hierarchy means users may skip important information. The design does not scale gracefully, leaving an unpolished impression.
Strong Visual Design & User Trust Elements
The tablet view adapts well with a responsive design, maintaining readability and user flow without overwhelming the screen. Service highlights with icons are visually appealing and neatly aligned, ensuring that users can quickly understand offerings. The mobile menu and booking button are easy to access, keeping conversion opportunities front and center.
After
Before
Website Design & Performance Issues
The mobile view is not well-optimized, as the layout looks compressed and still carries unnecessary heavy design elements. Broken images and inconsistent formatting disrupt the user experience, while the absence of a modern mobile-first approach makes it difficult for on-the-go users to engage smoothly.
Strong Visual Design & User Trust Elements
The mobile view is optimized for small screens with clear hierarchy and well-sized touch elements. The imagery remains strong, while text blocks are broken into digestible sections for quick browsing. The placement of service descriptions and CTAs ensures smooth navigation, giving users a seamless on-the-go experience.
After
Core Web Vitals Before/After
Desktop
Mobile
SEO Growth Strategy
Search Performance Report (One Month After Optimization)
A month ago, the website had 21.7 thousand clicks, 2.36 million impressions, a 1% CTR, and an average position of 13.5 Performance demonstrated steady traffic with peaks that could be seen, indicating strong visibility and the possibility of ongoing optimization to boost click-through rates.
Three-Month Search Performance After Optimization
Over the previous three months, the website had 5.99 million impressions, 62 thousand clicks, a 1.1% CTR, and an average position of 14.3. The steady flow of traffic reached its peak toward the end of July, indicating high visibility but room for growth in click-through rates. Continual content optimization may result in an increase in engagement and rankings.
Search Performance Report (Six Months After Optimization)
The website had 9.68 million impressions, 129 thousand clicks, a 1.4% CTR, and an average position of 14.9 six months ago. Strong visibility and opportunities to increase CTR through targeted content and SEO enhancements were reflected in the steady flow of traffic, which reached its highest point toward the end of July.
Website Achievement – Google Search Impact (After Optimization)
Our website’s search performance has reached a significant juncture in its development. As of April 8, 2025, we had 25,000 clicks from Google Search in just 28 days. We are making steady progress toward the next goal, which is to finish 18.8 out of 26 thousand clicks in the same amount of time. These accomplishments highlight the effectiveness of our SEO efforts and our growing online visibility.
Steady Growth in Google Search Impact
The search engine performance of our website has impressively and steadily improved over time.
- On Sep 29, 2024, we achieved 16.7K clicks from Google Search in 28 days.
- By Oct 4, 2024, we reached 17.2K clicks in the same period.
- On Dec 2, 2024, we hit 20.5K clicks, marking a significant jump in engagement and visibility.
These milestones show that our ongoing SEO strategies are working and that our audience is trusting us more and more.
Website Performance Summary – Last 7 Days
User activity reached 4.7K, down 3.3%, with a sharp 52.3% daily drop.
- Page Views: 6.6K (+1.1%)
- Session Starts: 5.5K (−2.2%)
- First Visits: 4.8K (−1.2%)
- User Engagement: 4.9K (+0.1%)
Top Channel: Paid search and direct traffic are next, followed by organic search (20.1k users). Although organic performance is strong, user retention could use some work.
Traffic Summary – Last 7 Days
With 4.7 thousand sessions, or 4.8%, Organic Search leads, while Cross-network (+26.3%) and Display (+2,252%) both show significant growth. What Happens Whenever You… Best Over-The-Counter… and (3.2K views, +13.1 percent) are among the most popular pages. The United States of America has the most users (3.3K, or 2.2%), followed by Canada, the United Kingdom, and Ireland, which are all expanding (+5.1%).
Website Performance Summary – Last 12 Months
The website recorded strong growth compared to the previous year:
- Active Users: 234K (+27.8%)
- Sessions: 267K (+22.9%)
- Page Views: 318K (+16.8%)
- Events: 1.6M (+22.6%)
The peak period for traffic was from October to April. Five people from Denmark, Australia, the United Kingdom, and the United States have been online in the last 30 minutes.
Website Performance Summary – Last 30 Days
In the past month, the website recorded:
- Active Users: 21K (+1.5%)
- Sessions: 22K (−2.7%)
- Page Views: 27K (+1.7%)
- Events: 87K (+1.3%)
Sessions decreased slightly, but traffic remained steady with slight growth in users and views. Five people from the United States, Denmark, Australia, and the United Kingdom were online in the last 30 minutes.
Website Performance Summary – Last 90 Days
Over the past three months, the website experienced a decline across all key metrics:
- Active Users: 58K (−7.9%)
- Sessions: 65K (−4.0%)
- Page Views: 78K (−2.8%)
- Events: 260K (−5.2%)
Trends in traffic remained fairly constant, with a slight decline in comparison to the previous period. Five people from the United States, Denmark, Australia, and the United Kingdom were online in the last 30 minutes.
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