Florida Window Experts
Florida Window Experts
Florida Window Experts is a trusted provider of high-quality window and door solutions designed to withstand Florida’s unique climate conditions. The company specializes in impact-resistant, energy-efficient products that enhance both safety and aesthetics. With a focus on professional installation and customer satisfaction, they deliver durable, code-compliant solutions for residential and commercial properties.
- Category
- Full-Service Branding, Development & SEO Growth Strategy
- Start Date
- 08 January 2022
- Client
- Florida Window Experts
- Handover
- 13 September 2022
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Medium Typography
Just Amazing
Awesome
Before
Desktop Design Weaknesses
The desktop layout feels dated and crowded, with dense text blocks and a weak visual hierarchy that make it difficult to locate important information quickly. The dull, inconsistent color palette and an overloaded sidebar with repetitive links add confusion instead of clarity. Overall, the design lacks modern responsiveness, readability, and visual credibility, reducing user trust.
Website Design Strengths
The redesigned desktop view presents a modern, professional, and credible appearance, supported by effective use of white space and high-quality visuals. A clear content hierarchy—from the hero section to informational and product areas—guides users smoothly through the page. Prominent CTAs, clean typography, and consistent branding create a polished, intuitive experience.
After
Before
Tablet View Weaknesses
The previous tablet view appears outdated and poorly adapted for mid-sized screens, with cluttered sections and overly compressed text that hinder readability. The dull color scheme and non–touch-friendly sidebar navigation negatively affect usability, while small, low-impact images further diminish the overall presentation. The experience feels unrefined and inconvenient for tablet users.
Tablet View Transformation
The updated tablet view replaces the cluttered, text-heavy layout with a clean, modern, and visually engaging design. Large lifestyle imagery, clear typography, touch-optimized buttons, and well-structured sections—such as scheduling tools and timers—create a far more intuitive, professional, and appealing tablet experience.
After
Before
Mobile View Weaknesses
The old mobile version is poorly optimized, essentially compressing the desktop layout into a small screen without mobile-first considerations. Text appears cramped, navigation is cluttered and difficult to use, and images and columns feel squashed together. The result is a frustrating, confusing, and unprofessional mobile experience.
Mobile View Transformation
The new mobile design is clean, modern, and fully responsive, tailored specifically for smaller screens. Readable typography, large touch-friendly buttons, engaging visuals, and clearly presented key information ensure a smooth, professional, and trustworthy browsing experience for mobile users.
After
Core Web Vitals Before/After
Desktop
Mobile
SEO Growth Strategy
Website Performance Update — Last 28 Days
Over the last 28 days, the website recorded 392 total clicks from 128K impressions, indicating solid visibility in search results. However, the average CTR remains low at 0.3%, suggesting an opportunity to improve titles and meta descriptions. With an average position of 27.7, rankings are mostly on page three, showing steady presence but clear potential for further optimization to drive more traffic.
Three-Month Search Performance Overview
Over the past three months, the website generated 1.14K clicks from 304K impressions, showing consistent visibility across search results. The average CTR of 0.4% indicates moderate engagement, with room to improve click performance through optimization. An average position of 35.3 suggests rankings are still developing, but the upward impression trend reflects growing search presence over time.
Six-Month Search Performance Snapshot
Over the last six months, the website achieved 1.95K clicks from 457K impressions, reflecting steady growth in search visibility. The average CTR of 0.4% remains consistent, indicating stable engagement levels despite increased exposure. With an average position of 38.8, rankings are still maturing, but the upward trend in impressions shows improving reach and long-term SEO progress.
Search Impact Achievement (After Optimization)
The Search Impact Achievement after optimization, showing significant improvement in website performance. It indicates that the site nearly completed and successfully achieved 400 clicks from Google Search within 28 days. The progress and achievement sections together reflect effective optimization strategies and steady growth in search visibility.
Steady Growth in Search Impact Milestones
This highlights consistent progress in search performance over time through multiple milestones. The gradual increase from 250 to 300 and then 400 clicks reflects sustained optimization efforts and improving visibility. It shows a clear pattern of steady growth and reliable results from search-focused strategies.
Website Performance Summary — Last 7 Days
Over the last 7 days, showing traffic sources, user locations, and activity trends. Organic search and direct traffic contribute the majority of sessions, indicating strong discoverability. Users are primarily from the United States, with engagement also coming from several other countries. Overall activity shows a steady upward trend, reflecting consistent user interaction.
Website Performance Summary — Last 30 Days
Over the last 30 days, highlighting traffic sources, geographic reach, and user activity trends. Organic search leads sessions, followed by direct and referral traffic, showing strong search visibility. The majority of active users come from the United States, with noticeable engagement from multiple other countries. Overall user activity remains stable with gradual growth, reflecting sustained audience interest.
Website Performance Summary — Last 90 Days
Over the last 90 days, covering traffic sources, global reach, and user activity patterns. Organic search dominates overall sessions, supported by direct and referral traffic, indicating strong long-term visibility. The audience is largely based in the United States, with growing engagement from several international regions. User activity shows sustained growth over time, reflecting consistent performance and expanding reach.
Website Performance Summary — Last 12 Months
Over the last 12 months, showing overall user engagement and traffic trends. Active users, sessions, views, and events reflect strong long-term activity with minor fluctuations across periods. The real-time data indicates ongoing user presence from multiple countries, demonstrating consistent global reach.
Google Map
Map 3 Pack
50 Miles Radius
