Florida Window Experts
Florida Window Experts
Florida Window Experts is a family-owned company in Boca Raton, FL, specializing in hurricane-resistant impact windows and doors. Serving Palm Beach, Broward, and Martin Counties, they offer a variety of window and door styles designed for storm protection, energy efficiency, noise reduction, and security. The company provides professional installation, warranty support, and financing options.
- Category
- Full-Service Branding, Development & SEO Growth Strategy
- Start Date
- 08 January 2022
- Client
- Florida Window Experts
- Handover
- 13 September 2022
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Medium Typography
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Before
Desktop Design Weaknesses
This desktop view looks very outdated, with a cramped layout, excessive text blocks, and weak visual hierarchy that make it hard for users to quickly find key information. The color scheme feels dull and mismatched, while the navigation sidebar is overloaded with repetitive links, which can confuse rather than guide visitors. Overall, the design lacks modern responsiveness, readability, and visual appeal, making it feel unprofessional and untrustworthy compared to today’s web standards.
Website Design Strengths
This new desktop view is a huge improvement, delivering a modern, professional, and trustworthy look with strong use of white space and high-quality visuals. The clear hierarchy—hero banner, about section, and product highlights—guides users smoothly through the page without overwhelming them. Buttons and CTAs like “Ask the Experts” and “Schedule an Appointment” stand out with great visibility, while the clean typography and consistent branding make the site feel polished and user-friendly.
After
Before
Tablet View Weaknesses
This tablet view feels outdated and poorly optimized for modern browsing. The layout looks cluttered, with too much text squeezed into small sections, making it difficult to scan or read comfortably on a mid-sized screen. The color scheme is dull and inconsistent, while the sidebar navigation remains overloaded and not touch-friendly, which hurts usability on tablets. Images are small and lack impact, giving the site an unprofessional look. Overall, it doesn’t adapt well to tablet viewing and fails to provide a smooth, user-friendly experience.
Tablet View Transformation
The new tablet view is a huge improvement over the old one, replacing the outdated, cluttered, and text-heavy layout with a modern, clean, and visually engaging design that’s easy to navigate; the use of large lifestyle images, clear typography, touch-friendly buttons, and organized sections like the appointment scheduler and countdown timer make the experience far more user-friendly, professional, and appealing for tablet users.
After
Before
Mobile View Weaknesses
The old mobile view looks very outdated and poorly optimized, as it simply shrinks the desktop design into a tiny screen without considering mobile usability; the text is small and cramped, requiring zooming and scrolling, the navigation menu is cluttered and not touch-friendly, images and columns are squished together making it hard to read or interact, and overall it feels unprofessional, confusing, and frustrating for mobile users instead of being simple, responsive, and user-friendly.
Mobile View Transformation
The new mobile view is modern, clean, and highly user-friendly, with a responsive design that fits perfectly on smaller screens; the typography is bold and easy to read, buttons are large and touch-friendly, visuals are bright and engaging, and key information like services, offers, and calls-to-action are presented clearly without clutter, making the browsing experience smooth, professional, and trustworthy for mobile users.
After
Core Web Vitals Before/After
Desktop
Mobile
SEO Growth Strategy
Website Performance Update — Last 28 Days
In the last 28 days, Google Search saw over 129,000 impressions and 394 clicks on our website. With a search position of 27.8 and an average CTR of 0.5 percent, we are maintaining our visibility and locating new SEO growth opportunities.
Three-Month Search Performance Overview
Our website received 305k impressions, 1.16k clicks, a click-through rate of 0.5 percent, and an average position of 35.5 in Google Search over the past three months.
It is evident that there is the potential to enhance user engagement and rankings despite the steady increase in visibility. Increasing performance across all metrics in the future will require focusing on high-intent keywords, enhancing content structure, and fine-tuning meta tags.
Six-Month Search Performance Snapshot
The website received 458k impressions and 1.97k clicks from Google Search over the past six months, with an average position of 38.9 and a click-through rate of 0.6 percent.
Performance trends indicate that visibility has increased steadily, with consistent impressions and an increase in click volume. In the upcoming months, further content refinement and keyword targeting could assist in boosting CTR and search positions while rankings are progressing.
Search Impact Achievement (After Optimization)
We are thrilled to announce that on June 3, 2025, our website received 420 clicks from Google Search in just 28 days.
We are now just short of the next milestone: 439 of the 500 clicks have been made! Our growing visibility and ongoing SEO progress are highlighted by this steady growth.
Steady Growth in Search Impact Milestones
Our SEO journey continues to demonstrate steady advancement.
On September 14, 2024, we recorded 320 clicks, 310 clicks on March 7, 2025, and 515 clicks on May 25, 2025—all within 28 days.
Website Performance Summary — Last 7 Days
User activity reached 859, holding steady overall, with a modest dip on the final day.
- Direct: 148
- Referral: 12
- Unassigned: 8
- Organic Social: 2
Top Channel: Paid search and direct traffic are next, followed by organic search (135 users). Although organic performance is strong, user retention could use some work.
Website Performance Summary — Last 30 Days
After an early dip, user activity reached 859, indicating a rebound in the second half of the month.
- Referral: 46
- Unassigned: 15
- Organic Social: 12
Top Channel: Organic Search (605 sessions) and Direct (471 sessions) were the most popular traffic sources. Organic Social, Unassigned, and Referral all played minor roles.
Website Performance Summary — Last 90 Days
Over the course of the past month, the website maintained its upward momentum:
- Organic Search: 1.9K
- Direct: 970
- Referral: 550
- Organic Social: 64
Website Performance Summary — Last 12 Months
Throughout the year, the website experienced steady growth, with a noticeable uptick in recent months:
- Active Users: 58K
- Sessions: 65K
- View: 78K
- Event Count: 260K
Google Map
Map 3 Pack
50 Miles Radius
