Bianco
Bianco
Pizzeria Bianco, founded by James Beard Award-winning chef Chris Bianco, is a nationally acclaimed pizzeria known for its wood-fired, handcrafted pizzas made with thoughtfully sourced ingredients. With locations in Phoenix and Los Angeles, each restaurant offers a warm, welcoming atmosphere where simplicity and quality shine through every dish. From the signature Margherita to seasonal specials, every pizza is made with care and a deep respect for tradition. Whether dining in, grabbing a loaf from Pane Bianco, or ordering nationwide through Goldbelly, Pizzeria Bianco delivers a consistently memorable experience rooted in passion, craftsmanship, and flavor.
- Category
- Full-Service Branding, Development & SEO Growth Strategy
- Start Date
- 5 July 2021
- Client
- Bianco
- Handover
- 20 February 2022
Regular
Medium
SemiBold
Bold
This Is Text Message
Medium Typography
Just Amazing
Awesome
Before
Website Design & Performance Issues
The desktop view feels very outdated and lacks modern web design standards. The layout is overly simple with too much empty space, making the site look unfinished. Navigation is not intuitive, and important information like the menu or visuals of the food are missing, which reduces user engagement and brand appeal.
Strong Visual Design & User Trust Elements
The desktop view looks modern, clean, and well-organized. High-quality images of each location make the site visually appealing and help users quickly identify different restaurants. The layout is intuitive, with clear call-to-action buttons for hours, menus, and reservations, making navigation simple and user-friendly.
After
Before
Tablet View Weaknesses
The tablet view feels outdated and not optimized for modern devices. The menu text is small and tightly packed, making it hard to read and interact with on a touch screen. The overall design looks dull, with poor spacing and no engaging visuals beyond the header image, which reduces user experience.
Tablet View Transformation
The tablet view looks clean and visually engaging, with a large welcoming image that instantly sets the brand’s tone. The restaurant listings are neatly organized with clear images, making it easy for users to browse locations. The layout feels modern and responsive, ensuring smooth navigation on touch devices.
After
Before
Mobile View Weaknesses
The mobile view looks outdated and poorly optimized for small screens. The layout is split into narrow columns, forcing users to zoom in and scroll awkwardly to read content. There’s too much empty space, the text is small, and the overall design lacks mobile-friendly navigation, making the experience frustrating.
Mobile View Transformation
The mobile view is modern, clean, and very user-friendly. High-quality images and bold headings make it easy for users to recognize each location at a glance. Clear call-to-action buttons for menus and reservations stand out well, ensuring smooth navigation and an overall polished browsing experience.
After
Core Web Vitals Before/After
Desktop
Mobile
SEO Growth Strategy
Search Performance Report (One Month After Optimization)
A month ago, the website had 21.5 thousand clicks, 2.36 million impressions, a 1% CTR, and an average position of 13.5. Performance demonstrated steady traffic with peaks that could be seen, indicating strong visibility and the possibility of ongoing optimization to boost click-through rates.
Three-Month Search Performance After Optimization
A month ago, the website had 60.1 thousand clicks, 5.96 million impressions, a 1.2% CTR, and an average position of 14.2. Performance demonstrated steady traffic with peaks that could be seen, indicating strong visibility and the possibility of ongoing optimization to boost click-through rates.
Search Performance Report (Six Months After Optimization)
Six months ago, the website had 126 thousand clicks, 9.64 million impressions, a 1.4% CTR, and an average position of 14.9. The steady flow of traffic, which reached its highest point toward the end of July, reflected the strong visibility and opportunities to increase CTR through targeted content and SEO enhancements.
Website Achievement – Google Search Impact (After Optimization)
The journey of our website’s search performance has reached a significant turning point. In just 28 days, we had 23 thousand clicks from Google Search as of April 8, 2025. We are making steady progress toward the next objective, which is to complete 23.5 thousand out of 25.2 thousand clicks within the same time frame. Our growing online visibility and the efficiency of our SEO efforts are highlighted by these accomplishments.
Steady Growth in Google Search Impact
The search engine performance of our website has impressively and steadily improved over time.
- On Sep 29, 2024, we achieved 16K clicks from Google Search in 28 days.
- By Oct 4, 2024, we reached 19K clicks in the same period.
- On Dec 2, 2024, we hit 21K clicks, marking a significant jump in engagement and visibility.
These milestones show that our ongoing SEO strategies are working and that our audience is trusting us more and more.
Website Performance Summary – Last 7 Days
With a significant daily decrease of 52.3 percent, user activity decreased by 3.3% to 4.7K.
- Page Views: 20.2K (+1.1%)
- Session Starts: 5.3K (−2.2%)
- First Visits: 4.8K (−2.2%)
- User Engagement: 4.8K (-1.1%)
Top Channel:Paid search and direct traffic are next, followed by organic search (4,000 users). Although organic performance is strong, user retention could use some work.
Traffic Summary – Last 7 Days
Organic Search takes the lead with 4.46 thousand sessions, or 4.7 percent, while Cross-network (+26.4%) and Display (+2,253%) both show strong growth. The Effects of Taking… (3.2K views, +13.1%).
Best Over-The-Counter… are among the most popular pages. The United States has the most users (3.3K, or 2.2%), followed by the United Kingdom and Canada, and Ireland is growing (+5.1%).
Website Performance Summary – Last 12 Months
The website recorded strong growth compared to the previous year:
- Active Users: 235K (+27.8%)
- Sessions: 267K (+22.9%)
- Page Views: 319K (+16.8%)
- Events: 1.2M (+22.6%)
The peak months for traffic were October and April. Five people from the United States, Denmark, Australia, and the United Kingdom were online in the last 30 minutes.
Website Performance Summary – Last 90 Days
The website’s key metrics have all decreased over the past three months:
- Active Users: 58K (−7.9%)
- Sessions: 65K (−4.0%)
- Page Views: 78K (−2.8%)
- Events: 259K (−5.2%)
Trends in traffic remained fairly constant, with a slight decline in comparison to the previous period. Five people from the United States, Denmark, Australia, and the United Kingdom were online in the last 30 minutes.
Website Performance Summary – Last 30 Days
In the past month, the website recorded:
- Active Users: 20.2K (+1.5%)
- Sessions: 21.4K (−2.7%)
- Page Views: 26.1K (+1.7%)
- Events: 88.5K (+1.3%)
Sessions decreased slightly, but traffic remained steady with slight growth in users and views. Five people from the United States, Denmark, Australia, and the United Kingdom were online in the last 30 minutes.
Google Map
Map 3 Pack
50 Miles Radius
