Arbor Wellness

Arbor Wellness

Arbor Wellness is a trusted mental health treatment center in Nashville, Tennessee, offering residential, PHP, and IOP programs. The center takes a trauma-informed, holistic approach to care, focusing on each individual’s emotional, mental, and physical well-being. Clients receive personalized, evidence-based therapies in a safe and supportive environment. With experienced professionals and compassionate care, Arbor Wellness helps individuals build a foundation for lasting recovery.

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Before

Website Design & Performance Issues

The website felt generic with heavy use of stock images and basic templates. It lacked performance optimization, affecting mobile and SEO. CTAs needed better design and visibility for stronger engagement.

Strong Visual Design & User Trust Elements

The website now has a clean, professional layout with strong branding and easy navigation. Prominent trust indicators like accreditations, testimonials, and video content enhance credibility and user engagement. Clear CTAs and contact details improve user accessibility and drive conversions effectively.

After

Before

Website Design & Performance Issues

The website felt generic with heavy use of stock images and basic templates. It lacked performance optimization, affecting mobile and SEO. CTAs needed better design and visibility for stronger engagement.

Strong Visual Design & User Trust Elements

The website now has a clean, professional layout with strong branding and easy navigation. Prominent trust indicators like accreditations, testimonials, and video content enhance credibility and user engagement. Clear CTAs and contact details improve user accessibility and drive conversions effectively.

After

Before

Website Design & Performance Issues

The website felt generic with heavy use of stock images and basic templates. It lacked performance optimization, affecting mobile and SEO. CTAs needed better design and visibility for stronger engagement.

Strong Visual Design & User Trust Elements

The website now has a clean, professional layout with strong branding and easy navigation. Prominent trust indicators like accreditations, testimonials, and video content enhance credibility and user engagement. Clear CTAs and contact details improve user accessibility and drive conversions effectively.

After

Core Web Vitals Before/After

Desktop

Mobile

SEO Growth Strategy

Search Performance Report (One Month After Optimization)

One month ago, the site achieved 31.2K clicks and 3.12M impressions with a 0.5% CTR and an average position of 39.11. Performance showed steady traffic with noticeable peaks, indicating strong visibility and potential for higher click-through rates through ongoing optimization.

Three-Month Search Performance After Optimization

The website had 4.96 million impressions, 41.3 thousand clicks, a 1.3% CTR, and an average position of 13.9 over the previous three months. Traffic was steady, peaking toward the end of July, indicating high visibility but room for improvement in click-through rates. Rankings and engagement could rise as a result of ongoing content optimization.

Search Performance Report (Six Months After Optimization)

Six months ago, the website had an average position of 29.2, 7.80 million impressions, 60.2 thousand clicks, and a 1.3% CTR. The consistent flow of traffic, which peaked at the end of July, reflects the high visibility and chances to boost CTR through targeted content and SEO improvements.

Website Achievement – Google Search Impact (After Optimization)

Our website has reached a significant milestone in its search performance journey. As of Feb 28,2023, we achieved 17K clicks from Google Search in just 28 days. Currently, we are making steady progress toward the next goal i.e., 8.02K out of 22K clicks within the same time frame. These achievements highlight our growing online visibility and the effectiveness of our SEO efforts.

Steady Growth in Google Search Impact

Our website has shown steady and impressive growth in search performance over time.

  • On Apr 23, 2025, we achieved 800 clicks from Google Search in 28 days.
  • By May 6, 2025, we reached 900 clicks in the same period.
  • On May 16, 2023, we hit 1000 clicks, marking a significant jump in engagement and visibility.

These milestones reflect the effectiveness of our ongoing SEO strategies and the increasing trust of our audience.

Website Performance Summary – Last 7 Days

User activity reached 4.7K, down 3.3%, with a sharp 52.3% daily drop.

  • Page Views: 6.5K (+1.1%)
  • Session Starts: 5.3K (−2.2%)
  • First Visits: 3.8K (−1.2%)
  • User Engagement: 3.8K (+0.1%)

Top Channel: Organic Search (~20.1K users), followed by Paid Search and Direct traffic.

Organic performance is strong, but user retention needs improvement.

Traffic Summary – Last 7 Days

Organic Search leads with 4.5K sessions (−4.7%), while Display (+2,251%) and Cross-network (+26.3%) show strong growth.

Top pages include The Effects of Taking… (3.2K views, +13.1%) and Best Over-The-Counter… (+21.9%).

US leads in users (3.3K, −2.2%), followed by UK and Canada, with Ireland showing growth (+5.1%).

Website Performance Summary – Last 12 Months

The website recorded strong growth compared to the previous year:

  • Active Users: 234K (+27.8%)
  • Sessions: 267K (+22.9%)
  • Page Views: 318K (+16.8%)
  • Events: 1.1M (+22.6%)

Traffic remained steady with peaks in October and April.
In the last 30 minutes, 5 active users were online from the US, Australia, Denmark, and the UK.

Website Performance Summary – Last 30 Days

In the past month, the website recorded:

  • Active Users: 19.2K (+1.5%)
  • Sessions: 20.3K (−2.7%)
  • Page Views: 25.2K (+1.7%)
  • Events: 86.2K (+1.3%)

Traffic remained steady with slight growth in users and views, though sessions saw a small decline.

In the last 30 minutes, 5 active users were online from the US, Australia, Denmark, and the UK.

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