Arbor Wellness
Arbor Wellness typically refers to a mental health and wellness treatment center in the United States that provides comprehensive services for people struggling with mental health disorders and co-occurring substance use issues. It focuses on evidence-based, personalized care in a supportive residential or outpatient setting, offering programs such as detoxification, residential treatment, partial hospitalization (PHP), intensive outpatient treatment (IOP), therapy (individual, group, family), and psychiatric care.
- Category
- Full-Service Branding, Development & SEO Growth Strategy
- Start Date
- 18 March 2021
- Client
- Arbor Wellness
- Handover
- 29 October 2021
Regular
Medium
SemiBold
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This Is Text Message
Medium Typography
Just Amazing
Awesome
Before
Website Design & Performance Issues
The hero section lacks visual sharpness, making the main message less attention-grabbing. Key buttons don’t stand out enough, and the layout feels slightly tight near the top. Image sizes may not be fully optimized, which can slow loading times and affect mobile performance.
Strong Visual Design & User Trust Elements
After
Before
Website Design & Performance Issues
The layout feels unbalanced, with dense text blocks that hurt readability. Weak typography hierarchy and tight spacing make the content hard to scan. The split-screen design appears cluttered, and the header elements look cramped. Buttons and sections lack visual alignment, and overall accessibility and formatting could be improved.
SEO Growth Strategy
Search Performance Report (One Month After Optimization)
In the month following optimization, the search performance showed positive results. Total clicks reached 31.2K, while impressions grew to 3.12M. The CTR remained at 0.5%, and the average position improved to 39.11. Overall, these metrics indicate steady progress with increased visibility and consistent growth in both clicks and impressions.
Three-Month Search Performance After Optimization
Over the past three months, search performance has shown notable improvement. Total clicks increased to 41.3K, with impressions reaching 4.96M. The CTR rose to 1.3%, and the average position improved to 13.9. The data shows consistent growth in both clicks and impressions, reflecting the ongoing effectiveness of the optimization efforts.
Search Performance Report (Six Months After Optimization)
After six months of optimization, significant improvements are evident. Total clicks reached 60.2K, with impressions increasing to 7.80M. The CTR remained steady at 1.3%, while the average position improved to 29.2. The data shows a consistent upward trend in both clicks and impressions, indicating the ongoing effectiveness of the optimization strategy and sustained growth in search visibility.
Website Achievement – Google Search Impact (After Optimization)
The website has achieved a 17K click milestone within 28 days, reaching 17K clicks from Google Search. Currently, it is progressing toward the goal of 22K clicks, with 8.02K clicks achieved so far. This demonstrates steady improvement and growing visibility post-optimization.
Website Performance Summary – Last 7 Days
In the past week, the website saw 20.1K total user activities, reflecting a 2.7% increase over the last 30 days. The total number of events recorded was 6.5K, marking a 1.1% growth. Page views reached 5.3K, up by 2.2%, while sessions started were 4.7K, showing a 1.2% rise. The number of new users also remained steady at 4.7K, with a slight increase of 0.1%. User engagement dipped significantly by 52.3%, totaling 334 in the last day. Organic Search remained the leading traffic source, driving the majority of new users to the site.
Traffic Summary – Last 7 Days
Organic Search leads with 4.5K sessions (−4.7%), while Display (+2,251%) and Cross-network (+26.3%) show strong growth.
Top pages include The Effects of Taking… (3.2K views, +13.1%) and Best Over-The-Counter… (+21.9%).
US leads in users (3.3K, −2.2%), followed by UK and Canada, with Ireland showing growth (+5.1%).
Website Performance Summary – Last 12 Months
Over the past 12 months, the website experienced steady growth across multiple metrics. Organic Search sessions led the way with 4.5K, marking a 4.7% increase in traffic. Direct sessions also grew by 3.7%, reaching 310. Paid Search contributed 274 sessions, showing a slight growth of 0.4%, while Cross-network sessions rose by 26%, reaching 135.
Website Performance Summary – Last 30 Days
In the past 30 days, the website has seen positive growth across key performance metrics. Active users totaled 19.2K, marking a 1.5% increase. Sessions reached 20.3K, up by 2.7%, while views grew to 25.2K, reflecting a 1.7% rise. The website also recorded 86.2K events, which is a 1.3% increase.
In real-time, the website had 5 active users per minute, with notable activity from the United States (2 active users), Australia (1), Denmark (1), and the United Kingdom (1). This shows a healthy, ongoing international user engagement.
