Accent Care
Accent Care
Accent Care is a trusted healthcare organization focused on delivering personalized home health, hospice, and supportive care services. With a patient-centered approach, it emphasizes compassion, clinical excellence, and continuity of care to support individuals and families through every stage of health needs. Its commitment to quality outcomes and coordinated care helps patients maintain comfort, dignity, and independence at home.
- Category
- Full-Service Branding, Development & SEO Growth Strategy
- Start Date
- 13 January 2021
- Client
- Accent Care
- Handover
- 24 October 2021
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Just Amazing
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Before
Website Design & Performance Issues
The AccentCare website’s homepage feels cluttered, with limited spacing that affects readability. Image and text scaling on mobile devices is inconsistent, and the navigation menu appears tight and overcrowded. The “Click Here” call-to-action lacks visibility, and large image files may impact loading speed. Simplifying the layout, improving responsiveness, and optimizing performance would greatly enhance usability.
Strong Visual Design & User Trust Elements
The website delivers clear messaging supported by strong visuals and well-placed calls-to-action, allowing users to navigate with ease. An interactive map effectively showcases AccentCare’s nationwide presence, while the clean layout and readable typography improve accessibility. The inclusion of COVID-19 updates reinforces trust by demonstrating a focus on safety and transparency.
After
Before
Tablet View Weaknesses
On tablet devices, the layout feels congested, with too much content displayed at once. Minor alignment issues in text and icons disrupt visual flow and make the interface feel less refined. The screen space is not fully optimized, resulting in a somewhat cramped browsing experience.
Tablet View Transformation
The tablet version presents a balanced mix of imagery and content, creating an engaging and visually appealing layout. Icons and calls-to-action are positioned clearly, enabling smooth navigation across services. The modern design and concise content contribute to an overall pleasant user experience.
After
Before
Mobile View Weaknesses
The mobile view appears crowded, with multiple elements competing for user attention. Navigation can feel overwhelming due to tight spacing, especially around the map and dropdown menu. Additional responsive refinements would help improve clarity and ease of use on smaller screens.
Mobile View Transformation & User Trust Elements
The mobile layout is clean and organized, focusing on essential actions such as the “Find a Location” button. Adequate spacing between icons and CTAs improves navigation, while concise content ensures accessibility. Overall, it provides a smooth and user-friendly mobile experience.
After
Core Web Vitals Before/After
Desktop
Mobile
SEO Growth Strategy
Search Performance Report (One Month After Optimization)
The one-month post-optimization Search Performance Report shows strong visibility with 2.84M impressions and 2.9K clicks, indicating improved exposure in search results. Click and impression trends remain steady with noticeable peaks, reflecting consistent performance gains. An average position of 13.6 suggests improved rankings, while the 1% CTR highlights an opportunity for further optimization through better titles and meta descriptions.
Three-Month Search Performance After Optimization
Over the past three months, the website generated 5.95M impressions and 59.9K clicks, with a 1.1% CTR and an average position of 14.2. Traffic remained consistent and peaked toward the end of July, reflecting strong search visibility. While exposure is high, there is clear potential to improve click-through rates and rankings through continued content and SEO optimization.
Search Performance Report (Six Months After Optimization)
The six-month search report shows sustained growth with 9.69M impressions and 127K clicks. A 1.4% CTR and average position of 14.9 indicate solid visibility, while image search offers further optimization opportunities. Overall, the results reflect successful long-term SEO progress.
Website Achievement – Google Search Impact (After Optimization)
Following targeted SEO and performance optimizations, the website demonstrated a measurable improvement in organic visibility and engagement. Google Search clicks increased significantly within a 28-day period, progressing from an already strong baseline to a higher milestone. This achievement reflects improved search rankings, enhanced content relevance, and better technical performance, resulting in sustained growth in organic traffic.
Steady Growth in Google Search Impact
The data reflects consistent month-over-month growth in organic search performance. Google Search clicks increased progressively from 16.1K in late September to 17.3K in October, reaching 20.2K by early December within comparable 28-day periods. This upward trend indicates sustained SEO effectiveness, improved keyword visibility, and growing user engagement driven by ongoing content and technical optimizations.
Website Performance Summary – Last 7 Days
Over the last 7 days, the website had 20.2K active users, showing a 2.7% increase. User activity peaked at 4.7K and dropped to 334 on the last day, reflecting a 52.3% decrease. The highest event count was for page views (6.5K, up 1.1%) and session starts (5.5K, up 2.2%). New users mostly came from Organic Search, followed by Paid Search and Direct traffic.
Traffic Summary – Last 7 Days
The traffic summary for the last seven days shows that Organic Search led with 7.4K sessions, followed by Direct traffic with 310 sessions. Popular pages included “The Effects of Taking…” with 3.3K views and “Best Over-the-Counter…” with 2.1K views. The United States had the highest active users at 3.3K, with notable contributions from the United Kingdom and Canada.
Website Performance Summary – Last 12 Months
Over the past 12 months, the website has seen significant growth, with 234K active users, marking a 27.8% increase. Sessions grew by 22.9% to 267K, while views rose by 16.8% to 319K. The event count reached 2.9M, reflecting a 22.6% increase. In real-time, there are currently 5 active users, with the United States, Australia, Denmark, and the United Kingdom contributing.
Website Performance Summary – Last 90 Days
In the last 30 days, the website had 21K active users, showing a 1.5% increase. Sessions decreased by 2.7% to 22K, while views grew by 1.7% to 27K. The event count reached 90.3K, with a 1.3% increase. Real-time data shows 5 active users from the United States, Australia, Denmark, and the United Kingdom.
Website Performance Summary – Last 30 Days
In the past month, the website recorded 21K active users, showing a 1.5% increase, while sessions reached 22K with a slight decline of 2.7%. Page views grew to 27K, reflecting a 1.7% rise, and total events reached 90.3K with a 1.3% increase. Although sessions dipped marginally, overall traffic remained stable with gradual growth in users and engagement. In the last 30 minutes, five users were active from the United States, Denmark, Australia, and the United Kingdom.
Google Map
Map 3 Pack
50 Miles Radius
