For digital businesses, Online Reputation Management (ORM) is essential since it affects how stakeholders and customers view them online. A company’s online presence is frequently the initial point of contact for prospective clients in today’s increasingly connected world, so upholding a favorable reputation may have a direct influence on credibility, trust, and eventually sales. By responding to unfavorable reviews, encouraging good comments, and making sure that the brand’s message is consistent with what customers anticipate, ORM assists companies in monitoring, managing, and enhancing their online reputation. In addition to increasing leads and SEO rankings, a solid online reputation helps firms stand out in competitive marketplaces. Good ORM protects against the long-term consequences of false information or negative material, fosters long-term customer loyalty, and strengthens brand credibility for digital businesses where most consumer interactions and choices are made online